Rich’s Experimental Lab

A recent project I worked on is an online shop for a bra distributor in North Caolina, selling The Coobie Bra, which are apparently the “most comfortable bra”.

The challenge brought to me was making the site a more compelling place to shop and learn about why the Coobie Bra is so comfortable. The original site was quite bland, and the shopping experience leaved much to desire. The site was also built with individual HTML files making updates a chore.

I built the new site with Textpattern, a brilliant and easy to use CMS. The template was custom designed for the site, so all the coding was by hand as well. I chose FoxyCart as my shopping cart, so designing the shop pages were easy and integrated perfectly into the rest of the site.

I added lots of interactivity to the site to give it a modern feel. A drop down form for users who want to get on the mailing list and custom image gallery that changes when the user hovers over each image. I’ve also implemented some social networks and sharing options to get the word about the Coobie Bra. I also wrote a custom script to fetch YouTube videos featuring coobie bras, but are currently turned off.

The site will extend into other products and areas, and has helped tremendously with sales, and wholesale contacts.